Best Marketing Award

The ICCA Best Marketing Award, proudly sponsored by Northstar Meetings Group, celebrates the creativity, courage and strategic thinking shaping marketing across the international meetings industry.

For 2026, the award explores the theme “Imagination and Impact: Where Creativity Meets Strategy,” recognising campaigns that turn bold ideas into meaningful impact through powerful storytelling, fresh perspectives and creative strategy.

Following submissions from across the global ICCA community, three finalists have now been selected for the ICCA Best Marketing Award 2026.

Our finalists will bring their campaigns to the 65th ICCA Congress in Panama, where they will share the ideas, creative process and strategy behind their work with the global ICCA community.

Meet the 2026 Finalists

This year’s award attracted an impressive range of submissions from across the global ICCA community, showcasing bold ideas, creative thinking and meaningful impact. After a highly competitive selection process, three campaigns stood out and have been named the ICCA Best Marketing Award 2026 finalists.

Meet the three finalists taking the stage in Panama:

Ottawa Tourism

Magic on Set

The Hague & Partners

It's My Bleisure

Vienna Convention Bureau

Waltz into Space

The Judging Panel

The 2026 Best Marketing Award finalists were selected by a diverse judging panel bringing together perspectives from across different regions and sectors of the global meetings industry, including the association community itself.

This mix of expertise ensures campaigns are considered from multiple angles, combining industry knowledge, marketing expertise and the perspective of the associations our industry serves.

Jason Yeh

GIS Group Global

Karina Soraya Lance

Dubai Business Events

Jane Vong Holmes

GainingEdge

Adriaan Fourie

Cape Town CVB

Eric Bakermans

NBTC

Brim Hildardóttir Hoydal

Visit Faroe Islands

Kristen Kessinger

ISACA

Javier Montilla

Congrex Americas

Ross Barker

Northstar Meetings Group

Patrick Delaney

Soolnua

Senthil Gopinath

ICCA